Intuitive Brand and Website Design for Creatives and Artists
Vegan Food Blogger Portfolio Case Study
Alexa’s Culinary Brand:
A Blend of Heritage and Heart
Vegan Food Blogger
/Rebrand
/ Visual Strategy
/ Brand Design
/ Pattern Design
/ Website Design
/ E-commerce
/ Product Design
Alexa, known for her vegan twist on Mexican food, wanted her website to do justice to her culinary skills.
Despite a strong following on Instagram, her DIY website didn’t live up to her social media’s vibrancy, making her hesitant to share it. Overwhelmed by the need to constantly engage online, she longed for a central place for her recipes and a true reflection of her style.
Crafting Vegan Magic in the Kitchen
DIY Efforts to Professional Presence
Alexa’s journey started with her managing her brand and website on her own. However, as her social media evolved, her brand design and website remained a step behind, not capturing the essence of her content as she wished.
Alexa aimed to transform her basic website into a space as rich and engaging as her Instagram. She envisioned a brand and website that matched her work's quality, creating an immersive experience that extended her social media storytelling.
A Seamless Fusion of Aesthetics and Functionality
With her American roots and deep Mexican heritage, Alexa's cooking style is a tapestry of influences. Our challenge was to weave these diverse threads into a brand that stayed true to her unique identity.
Designing with Cultural Sensitivity and Style
We chose earth tones for the color palette, a subtle nod to her Mexican heritage.The logo became a harmonious blend of chunky, contemporary type and earthy, organic fonts - a symbol of her bicultural identity.The brand was enriched with details that celebrated both her American and Mexican backgrounds.
Mixing Cultural Heritage with Modern Flavors
Alexa’s new website mirrors her life in California, mixing modern style with her cultural background. It’s now a welcoming space for her followers to easily access her recipes, reflecting her personal style and letting her unique voice shine.
Nurturing words from Alexa
“The experience was honestly, more than I could ever dream of. The end result was incredible but so was the experience of getting there.”
“My experience with Ana was beyond what I could ever imagine or dream of. It was extremely collaborative and she communicated everything so thoroughly.
The end result was incredible but so was the experience of getting there.
I really gave Ana a huge task: to take a website that I wasn’t proud of, didn’t really reflect me, embody my aesthetic or energy, and I asked her to give it a full makeover and she completely exceeded my expectations!
My website is truly my dream website. More than what I could ever imagine for it. I feel that is just the perfect embodiment of me as a person, as a creator, as a home cook, and ultimately my brand.”
A Brand as Rich as the Recipes
Alexa’s transition to a professionally crafted online presence shows the impact of aligning your digital space with your creative vision. Her website now beautifully showcases her vegan creations and celebrates her culinary story, inviting followers into her world.
See Website ↗
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