Intuitive Brand and Website Design for Creatives and Artists
Portfolio Case Study
Cecilia Proskauer, Wedding and Portrait Photographer
Elevating Cecilia’s Photography Brand to Artistic Heights
Photographer
/Rebrand
/ Visual Strategy
/ Brand Design
/ Website Design
/ Invoices & Contract Design
/ Discovery Inquiry
/ Welcome Guide
/ Pricing Booklet
/ Thank you card
Cecilia, deeply rooted in the beautiful landscapes of California, had established herself in wedding photography.
Yet, as her artistry grew, so did her aspiration to evolve her brand to reflect the depth and quality of her work. She dreamt of expanding her horizons beyond weddings, venturing into editorial photography, film, and styling.
Cecilia, a Visionary Photographer in California
Embracing a New Brand Journey
Previously, Cecilia had a brand and website that she never truly connected with.
As her business expanded, she felt constrained, attracting clients who didn't align with her vision. Reluctant to share a website that didn't do justice to her work, Cecilia knew it was time for a change – a space that showcased not only her exceptional photography but also her unique personality and style.
The Goal:
A Brand Transcending Wedding Photography
Her artistic spirit sought the freedom to explore and offer a diverse range of services while maintaining a connection to her primary audience of wedding couples.The challenge was to elevate her brand without losing the essence of her current clientele.
Infusing Cecilia’s Love for Fashion into Her Brand
Cecilia’s love for fashion led her to envisioned her clients feeling like magazine models during their photoshoots.This vision led us to adopt an editorial layout for her brand, creating a sophisticated space where her client's photos would shine as if in a high-fashion magazine spread.Even her client welcome book was reimagined in a magazine format, further elevating the experience and immersing clients in the world of fashion photography.
Crafting an Artist's Identity
In rebranding Cecilia, we adopted an artist-first approach. We focused on encapsulating her distinctive style and personality, paving the way for diverse creative opportunities.This strategic shift in branding empowered Cecilia to explore various artistic paths while staying true to her origins.
Designing with Elegance and Edge
Our design intertwined muted colors with an editorial layout, creating an elegant yet modern brand aesthetic.
By infusing textural elements and oceanic motifs, we paid tribute to Cecilia’s love for the sea, adding a unique edge to her online persona.
A Platform for Connection and Growth
Cecilia's new website became a portal, not just for showcasing her work, but for potential clients to understand her, her services, and what it feels like to connect with her.
It was designed to attract people who align with her aesthetics and truly value her artistry.
The Transformation:
A Brand Reborn
Cecilia's brand has witnessed a remarkable transformation. She has successfully elevated her prices and now attracts clients who deeply resonate with her refined style. Her journey is a testament to the power of a brand that truly reflects the artist behind the lens.
See Website ↗
Nurturing words from Cecilia
“This rebrand helped me connect more with my clients, it helped me attract the dream clients, and it opened doors to other things that I wanted to do.”
I constantly have people telling me: “Hey, one of the reasons that I booked wasn’t just because you have beautiful photos, it’s because I love your presence in your brand, and how beautiful it is”. And it’s not even just the website, it’s also everything you did for the branding: I’m talking about the invoices, and the contracts, people are always like “WOW, everything you send is so beautiful and so aligned."
I love how personal the whole branding experience was, how attentive you were, and how you guided me through the process. I had never done a rebrand fully like this and you brought a lot of knowledge to the table and put things into perspective when it came to branding. I felt like my voice was heard, like I was seen as an individual and you can see this on my website. I am so grateful for your craft and your art.
I felt heard and seen by you, as an artist. And I think that it is super important for someone who works in the art industry that my branding is something that feels true, fresh, and artistic. You brought all of that to the table. So, I’m eternally grateful to you, Ana Luísa.
I would 100% say to someone who is considering hiring you: “Hire How Kind Studio. And Luísa will make all your brand dreams come true and more!”
Tailor-made design services for your creative journey
Brand + Website Design
For creatives and artists who've outgrown their brand and are seeking a more aesthetically-aligned website to sustain their growth with the right audience.
Fine-Tunning Session
For creatives and artists who are DIYing their brand and feel the need to brainstorm ideas, seek advice, need help finding the right fonts or simply want another set of eyes looking into what they’re creating.
Transform Your Vision into Reality
If this story of growth and creativity inspires you, let’s talk about your project. Reach out so we can turn your vision into an impactful brand and digital presence.
Transform My Brand
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