Intuitive Brand and Website Design for Creatives and Artists
Portfolio Case Study
Cecilia Proskauer, Wedding and Portrait Photographer
Crafting a Timeless Digital Presence for Hyssop Floral
Floral Studio
/ Semi-Rebrand
/ Visual Strategy
/ Typography Selection
/ Website Design
Hayley and Zach, the creative minds behind Hyssop Floral in Michigan, envisioned a website redesign that would capture the essence of their floral artistry.
Having recently rebranded, they were looking for a digital space that could showcase their work's aesthetic and help attract clients aligned with their vision and style.
A Digital Canvas for Hayley and Zach's Artistry
A Website That Reflects Artistic Elegance
Their primary goal was to create a website that resonated with the quality of their work, allowing them to take on more ambitious projects and align their pricing with the caliber of their floral designs.
Infusing Elegance into Every Pixel
In the process of refining their visual strategy, we recognized the need to update their typography to better match their brand's style. Opting for a classic approach, we selected typography that evoked timelessness and poetic grace. The design aim was simplicity paired with inspiration, allowing their stunning floral photography to take center stage.
Classic, Grounded, and Expressive
The website's layout was intentionally kept straightforward, familiar yet capable of highlighting Hyssop Floral’s exquisite work.We chose classical, grounded colors to complement this approach, and the typography chosen breathed life into the idea of books and poetry, adding a layer of storytelling to the brand.
The Transformation:
A New Chapter for Hyssop Floral
Hayley and Zach's story is a testament to the transformative power of empathetic and strategic design. The new website for Hyssop Floral stands as a digital homage to their craft, attracting clients who appreciate the nuances of their floral artistry.
See Website ↗
“We thought about the process in a way that we never had before, and Ana's guidance was extremely detail-oriented and helpful beyond any assistance we'd ever had before.”
"Ana helped us so much to delve deep into our brand. We spent a lot of time discussing with her about the ethos of what we do and our audience.
We also value that Ana pushed us to share more about who we are as artists. We are so private and don't love putting ourselves up on a pedestal in any way, shape, or form... but sharing more about who we are really was an important part of this project and she helped us share more without feeling too in our heads about it.
Her patience with us and the level of care she instilled to make sure she understood our vision and our process were outstanding.
We have noticed more clients booking with us who share our same values and aesthetic preferences, and clients that have greater flower budgets and the budgets actually align with their floral needs.
We are grateful for the ways that our website now reflects the work that we've done in a beautiful and timeless way. We are so incredibly happy with the final outcome and we hope to add on services working with her again in the future as we expand our floral offerings."
— Hayley and Zach
Tailor-made design services for your creative journey
Brand + Website Design
For creatives and artists who've outgrown their brand and are seeking a more aesthetically-aligned website to sustain their growth with the right audience.
Fine-Tunning Session
For creatives and artists who are DIYing their brand and feel the need to brainstorm ideas, seek advice, need help finding the right fonts or simply want another set of eyes looking into what they’re creating.
Want a website that's as timeless and expressive as your craft?
Let's work together to design a digital experience that beautifully showcases your work and attracts your ideal audience. Reach out to start your creative endeavor.
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