Hi Pinner,
You clicked on a brand identity design project for an immersive spa experience.
Cloaked is a personal project, meaning that this business doesn’t actually exist. This project was created by me, Ana Luísa, to explore areas of design I’ve been longing to create from.
Brand Identity Design
Brand & Website Design
For folks who bravely choose to lead their way.
WE'LL COLLABORATE TO:
꩜ Ground your vision in clarity.
꩜ Build a brand that is honest, grounded, intentional — that works for you.
꩜ Create a website where the right people feel it, immediately.
“We thought about the process of creating a brand in a way that we never had before.”
— Hayley & Zach
”I think this is what it’s like to have someone beside us who sees beyond what we are capable of seeing.”
— Ligia Silva
This is where your vision finds form, in ways words alone can’t explain.
Your creative companion, walking side-by-side
Olá, I’m Ana Luísa
I’ve learned that showing up for the messy, uncomfortable parts of work and life is where the interesting stuff lives — the part that actually matters.
I care about doing things our way, even when it goes against the rules, the blueprints, or what everyone else thinks makes sense. And honestly? It’s hard. I doubt myself all the time.
But that’s also why I care so much — because I know how real and raw it is to try anyway.
And that’s the place I want to create with you — honest, a little raw, and completely human.
“Ana was the first graphic designer I had worked with that had a strategy for my brand, asked some amazing questions, and really made me feel heard.”
— Cecilia Proskauer
“Ana can read us in deeper layers and guide us when we’re still navigating the unknown.”
— Filipa Patrício

