Privacy Policy

How Kind Studio – Privacy Policy
Last updated: 19 February 2026

Your privacy is respected. This Privacy Policy explains how How Kind Studio, owned by Ana Santos, collects, stores, and uses your personal data when you use the website.

1. Data Collected

We collect the following personal data:

  • Name and email: Provided voluntarily when signing up for newsletters or booking free sessions.

  • Business information: Basic, non-confidential details provided in free session forms.

Other data is collected automatically via:

  • Squarespace: Standard website analytics and platform data (e.g., IP addresses, pages visited, session duration).

  • Google Analytics (GA4): Aggregate and anonymous usage data. No personal identifiers are stored.

  • Pinterest tag: Only used for website verification, not for tracking personal information.

  • TidyCal: Used for free session bookings; stores the submitted information for scheduling purposes.

2. Purpose of Data

  • Send newsletters and free resources.

  • Respond to inquiries via the booking form.

  • Analyze website performance and improve user experience.

We do not sell or share personal data with third parties for marketing purposes.

3. Legal Basis

  • Consent: For newsletter subscription and free resources (via double opt-in).

  • Legitimate interests: Website functionality, analytics, and improving services.

4. Data Retention

  • Emails are stored until you unsubscribe.

  • Inactive users (no email opens in 6 months) are periodically deleted.

5. Your Rights (GDPR)

You have the right to:

  • Access the data we hold about you.

  • Correct inaccuracies.

  • Withdraw consent at any time (unsubscribe link in emails).

  • Request erasure of your data.

  • Object to processing or request restriction.

To exercise these rights, contact: analuisa@howkindstudio.com