Privacy Policy

How Kind Studio – Privacy Policy
Last updated: 13 March 2026

Your privacy is respected. This Privacy Policy explains how How Kind Studio, owned by Ana Santos, collects, stores, and uses your personal data when you use the website.

1. Data Collected

We collect the following personal data:

  • Name and email: Provided voluntarily when signing up for newsletters, booking free sessions, or purchasing services.

  • Business information: Basic, non-confidential details provided in free session forms or during service bookings.

  • Payment information: Payment details are processed securely by Squarespace Payments for service purchases and Stripe for session purchases. Full payment card information is not stored by How Kind Studio.

Other data is collected automatically via:

  • Squarespace: Standard website analytics and platform data (e.g., IP addresses, pages visited, session duration).

  • Google Analytics (GA4): Aggregate and anonymous usage data. No personal identifiers are stored.

  • Pinterest tag: Only used for website verification, not for tracking personal information.

  • TidyCal: Used for free and paid session bookings; stores the submitted information for scheduling purposes.

2. Purpose of Data

We use your data to:

  • Send newsletters and free resources.

  • Respond to inquiries and service bookings.

  • Process payments securely.

  • Analyze website performance and improve user experience.

We do not sell or share personal data with third parties for marketing purposes.

3. Legal Basis

  • Consent: For newsletter subscription, free resources, and optional marketing communications (via double opt-in).

  • Legitimate interests: Website functionality, analytics, and improving services.

4. Data Retention

  • Emails are stored until you unsubscribe.

  • Inactive users (no email opens in 6 months) are periodically deleted.

  • Payment and booking information is retained as required for legal and accounting purposes.

5. Your Rights (GDPR)

You have the right to:

  • Access the data we hold about you.

  • Correct inaccuracies.

  • Withdraw consent at any time (unsubscribe link in emails).

  • Request erasure of your data.

  • Object to processing or request restriction.

To exercise these rights, contact: analuisa@howkindstudio.com