Brand and website design
For you, daring to do things your way.
the way that actually works for you, grounded in your honest vision.
You’ve had a new vision growing gently inside you.
Soft, steady, a little electric — the kind that makes you stand a little taller when you think about what your work could become.
And for a while, that feeling is enough.
You move through your days carrying it with you… letting it settle, grow, take shape. It feels good. It finally feels aligned.
Until suddenly , and gently, you notice the mismatch.
Your brand, your website,
your visuals…
They no longer hold the person you’re becoming.
You open Canva and feel yourself shrink.
You avoid sharing your website because it doesn’t tell the truth anymore.
You hesitate when opportunities appear, because what you want to say and what you have to show are speaking different languages.
And you’re not looking for someone to “fix” it.
You’re looking for someone who can sit with you in this in-between
Where the old world feels tight and the new one isn’t built yet.
Someone who listens
before creating.
Someone who treats your vision not as an aesthetic preference, but as a direction. A grounding. A truth.
If that’s where you are… you’re not alone. And you’re in the right place.
“With Ana, I felt like she really listened, that she cared about what I wanted.”
— Ana André
“I felt like my voice was heard, I was seen as an individual, and you can see this on my website.”
— Cecilia Proskauer
You want something real
You want to feel proud of what you’re building, not because it’s perfect, but because it’s yours and it’s strong.
Rooted. Intentional. Honest.
You want that quiet exhale of
“yes… this feels right.”
The kind of design that sits beside you like a companion — reminding you of where you’re going when doubt tries to fog the window.
꩜ You want to trust your own way of doing things again.
꩜ To build something that speaks a deeper truth.
꩜ A foundation that won’t wobble the moment you decide to evolve.
꩜ A brand that feels like a home you haven’t lived in yet, but that has always been there.
That’s where you’re heading.
And I’m here to help you create the world where that version finally has space to breathe.
”I feel that my website is the perfect embodiment of me as a person, as a creator, as a home cook, and ultimately my brand.”
— Alexa Soto
“Ana summarized fragments of my character, my goals, my visions, and what I want to share with the world.“
— Vivianne Flores
“The experience was honestly, more than I could ever dream of. The end result was incredible but so was the experience of getting there.”
Nurturing words from Alexa
“My experience with Ana was beyond what I could ever imagine or dream of. It was extremely collaborative and she communicated everything so thoroughly.
I really gave Ana a huge task: to take a website that I wasn’t proud of, didn’t really reflect me, embody my aesthetic or energy, and I asked her to give it a full makeover and she completely exceeded my expectations!
My website is truly my dream website. More than what I could ever imagine for it. I feel that is just the perfect embodiment of me as a person, as a creator, as a home cook, and ultimately my brand.”
Your brand is
bigger than you.
It starts with you — your story, your vision, your truth — but it carries a world.
The people it touches, the purpose it carries, the life it wants to live. It holds connection, meaning, and impact, even in ways we can’t always see at first.
With the Grounding Method, we step back and see your brand as a whole.
Origin
your core that drives everything.
Bond
the relationships you're building
Aura
how your brand is experienced.
Kinship
your community, seen and unseen.
Seeker
the person who is looking for you.
Ground your Vision
Shall we open the veil to see what your brand is becoming?
Brand Design
WHAT'S INSIDE
꩜ 30min Onboarding Call
꩜ Access to The Grounding Portal - where you ground your vision
꩜ 1:1 Clarity & Creative Direction Session
꩜ Brand Presentation with a recorded walkthrough video
꩜ 1:1 Refinements Session
꩜ Logo Suite; Color Palette; Typography Selection; Brand Book; and 1 Brand Asset of your choice
꩜ Everything organized in Notion and Google Drive
OPTIONAL ADDONS
Brand Clarity Sessions: to help you clear out the fog. Include three 1:1 90min sessions.
Extra brand assets: brand templates, pricing guide, course portal branding, freebie design, etc.
Website Design
WHAT'S INSIDE
꩜ Copy Guide
꩜ Website Copy Revisions
꩜ Custom Website Design
꩜ 1:1 Design Review Session
꩜ Development in Squarespace
꩜ Basic SEO Optimization
꩜ 2-week Post-build Support
꩜ Maintenance Video Tutorials
OPTIONAL ADDONS
Development in Wordpress, Webflow or Shopify.
Investment
Brand and Website Design projects start at 4.500€.
Timeline: 10-14 weeks
“I felt like my voice was heard, I was seen as an individual, and you can see this on my website."
Nurturing words from CECILIA
“I love how personal this whole experience was; how attentive Ana was, and how she guided me through this whole process.
I had never done a rebrand fully like this, and Ana brought a lot of knowledge to the table and put things into perspective when it came to branding.
I constantly have people telling me: “Hey, one of the reasons that I booked wasn’t just because you have beautiful photos, it’s because I love your presence in your brand, and how beautiful it is.” And it’s not even just the website, it’s also everything you did for the branding: I’m talking about the invoices, and the contracts, people are always like “WOW, everything you send is so beautiful and so aligned.”
The new branding helped me connect more with my clients; it helped me attract the dream clients that I want to work with, and it opened doors to other things that I wanted to do.
I felt heard and seen by Ana, as an artist.
I would 100% say to someone who is considering hiring you: “Hire How Kind Studio. And Luísa will make all your brand dreams come true and more!”
I’m Ana Luísa.
Your grounding companion
There are moments when life gets quiet enough for the truths we usually avoid to surface — about who we’ve been, who we’re becoming, and what we want our work to feel like.
I spend a lot of time in that in-between space. When we work together, your vision becomes the compass. I’m here to help give shape to what’s already there — gently, honestly, and without forcing it into anything it doesn’t want to be.
“But what if I don’t know what my way is?” — you might be asking
Most days, I don’t know what my way is either. And that’s exactly why it feels so hard. There’s no clear path laid out — so we’re tempted to follow the ones that already exist, even when they slowly pull us away from ourselves.
Leading your way, it’s about accepting that what you want to do is what you are meant to be doing.
That kind of trust doesn’t come neatly packaged. It asks you to listen to what you feel, what you desire, what keeps nudging you — even when it clashes with what business is supposed to look like.
Is it risky? It can feel like it.
But, in my experience, it’s even riskier to keep giving your time, energy, and life to a way of doing things that makes you feel like you’re never enough.
So if you feel unsure, conflicted, or a little lost — you’re not failing.
You’re already in it.
Now, let’s talk about what might be going through your mind right now:
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If you’ve come this far on this page and you felt seen and excited for what we can do together, then you’re the exact person I do this for.
I encourage you to book a call with me. We can chat and sense each other’s energy without any commitment to move forward. -
Only you know the answer to this question and I bet you can already feel it in your chest. But what I can do is help you sit with it.
Ask yourself:Do I feel a flutter of excitement when I talk about my work… or do I hear sirens of “it’s not ready”?
Does my website make me swell with pride… or quietly cringe?
When I open my design tools, do they spark joy or do they feel like another weight to carry?
When opportunities knock, do I leap, or do I pause because something still feels unfinished?
If any of that lands — the tug, the tension, the part that wants more — that’s a whisper saying it might be time. That’s enough to have a conversation, to see what’s possible when your vision finally has space to breathe.
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Finding your truest vision isn’t about a sudden epiphany or some magical “aha” moment. It’s about being honest with yourself — noticing what truly matters, what you actually care about, and what makes your chest beat a little faster. Most often, it’s simpler than we think.
Our process helps you reflect, gently untangle everything you already know about your business and shine a light on what’s most important.
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Our projects are as collaborative as you want them to be. We should both feel inspired and confident all throughout the process.
Don’t worry, you won’t be required to design anything yourself (that’s my job!), but we will collaborate on the creative direction.
There’s intentional sharing space for each phase of the project, so we can make sure we’re always moving in the same direction. -
Yes, and it can be better this way. Coming in with an open mind and a blankish canvas can help you tap into more honest truths about your brand. You’re very much encouraged to share your aesthetic preferences and ideas, and I’m here, as your creative listener, to help you bring your vision to life.
Come as you are, and we’ll get there together. -
I believe everyone is always doing things their way, in some way. But some of us can’t stand anything outside of what feels genuine. Even though we might wear a lot of masks in our lives, it feels painful to purposefully put them on for a business that was supposed to free us.
All to say that I believe you’re already ready. Doing it your way can be as simple as being honest with yourself about what you want.
FAQS
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Yes. If you’re not ready to work on your website, we can work on your brand design alone.
Book a conversation, and we can talk about what that looks like.
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Yes, absolutely. Depending on the brand material you already have, we might need to work on some website creative direction together. But this is totally possible.
Let’s book a conversation so you can show me your brand.
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The full Brand and Website design project starts at 4.500€.
Book a conversation with me so we can get a final estimate, commitment-free.
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Yes. We can spread out the investment throughout the time we’re working together.
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Typically, it takes 10-14 weeks, but every project is different.
When we start, on our onboarding call, we’ll talk about how the project can fit into our schedules, and we'll get a good idea of when we’re ready to launch.
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We start by meeting for a calm, honest call — no pitching, no pressure. It’s simply space to talk things through and see if working together makes sense. You can book a conversation here when it feels right.
If it’s a yes, I’ll walk you through what working together could look like. If it’s a not-now, that’s okay too. Either way, you’ll leave with more clarity than you arrived with.
“Ana was able to read me and materialize my thoughts before I even knew what I wanted."
Nurturing words from LÍGIA
“I was feeling very limited with my brand and website because it didn’t match who I was anymore. I wanted my new brand to integrate my spiritual, mental, and emotional side.
Ana was the best person for this whole process, for her ability to create something that only existed in my mind, for her creative capacity, for her patience, her resilience, and her ability to go beyond what is asked. This is so validating and so important because it’s not about just doing what it’s asked for – it’s about truly helping your clients and wanting them to be successful. I think this is what it’s like to have someone beside us who sees beyond what we are capable of seeing.
I feel very comfortable with my new brand. Even though it’s all very new and fresh, every time I see my website and look at my brand, I feel so happy that I went through this experience. It feels like me. I feel there’s so much of my soul in it.”
Together, we give your truest vision space to take form, guided by what matters most to you.
Because it matters — to you, to me, to the work we care about — that what you create is true, meaningful, and alive.
The Becoming of your honest vision
Here’s what sits at the heart of all this.
So much of our lives is spent trying to do what makes sense — what’s expected, what looks right from the outside. I know that pull well. I feel it all the time.
This work is an invitation to listen somewhere else. To let feeling sit alongside logic. To take seriously what keeps nudging you, even when it doesn’t look like the obvious way forward.
I’m here to help give form to that quieter truth — not make it bigger or louder, just clearer, and more yours.
If something in you whispers
“it’s time”, trust that.
COMMITMENT-FREE
This work begins gently — with a conversation, a breath, a sense of possibility.
