INNATEBODY ACaDEMY
WORK IN PROGRESS
Brand & Website Design for a Bioenergetics Practitioner and Teacher
An artistic, courageous identity for a practitioner ready to go deeper.
The project
InnateBody Academy is Lauren’s body of work — a space where health is not reduced to protocols, tests, or surface-level optimization, but understood as something deeply embodied.
Lauren has been in her field for years. She knows her philosophy. She knows her people. And she knows that the kind of practitioner she wants to attract is not looking for shortcuts — but for depth.
Lauren offers both private consultations and a practitioner training program, guiding others to expand their capacity — not just professionally, but personally.
When we began, this wasn’t about inventing a brand. It was about refining it. Clarifying what it stands for. And courageously filtering for the people who are truly ready.
Our approach
We built InnateBody Academy as an invitation — and a threshold.
The truths we chose to bring forward:
꩜ Nature as intelligence — as a reflection of the body’s own wisdom and self-organizing systems;
꩜ A darker, richer visual language — moving away from typical light, neutral holistic branding and instead creating depth, contrast, and presence;
꩜ Art as expression — using nature photography that feels like artwork, honoring beauty, wholeness, and the necessity of self and collective expression;
꩜ Inspired by ancient wisdom - through studying symbolism and myths of old matriarchal societies, we brought forward designs with depth.
꩜ A courageous tone — speaking to practitioners who are willing to question inherited belief systems and do the internal work required to guide others;
꩜ Intentional filtering — a brand that gently repels those who want comfort without growth, and attracts those open enough to meet their own edges;
꩜ Approachability within depth — balancing dark, artistic tones with typography and imagery that still feel human, grounded, and accessible.
The result is a brand that goes beyond what is being sold. It stands for a way of living — one that asks for presence, openness, and responsibility. One that understands that becoming a better practitioner begins with becoming more honest with yourself.
InnateBody Academy doesn’t promise ease. It offers support for those ready to step into alignment — fully, embodied, and awake.
Work in Progress
The brand identity has been launched to the world, and we’ve worked on the course sales page, but the project is still ongoing.
Brand & Website Design
For folks who bravely choose to lead their way.
WE'LL COLLABORATE TO:
꩜ Ground your vision in clarity.
꩜ Build a brand that is honest, grounded, intentional — that works for you.
꩜ Create a website where the right people feel it, immediately.
“We thought about the process of creating a brand in a way that we never had before.”
— Hayley & Zach
”I think this is what it’s like to have someone beside us who sees beyond what we are capable of seeing.”
— Ligia Silva
This is where your vision finds form, in ways words alone can’t explain.
Your creative companion, walking side-by-side
Olá, I’m Ana Luísa
I’ve learned that showing up for the messy, uncomfortable parts of work and life is where the interesting stuff lives — the part that actually matters.
I care about doing things our way, even when it goes against the rules, the blueprints, or what everyone else thinks makes sense. And honestly? It’s hard. I doubt myself all the time.
But that’s also why I care so much — because I know how real and raw it is to try anyway.
And that’s the place I want to create with you — honest, a little raw, and completely human.
“Ana was the first graphic designer I had worked with that had a strategy for my brand, asked some amazing questions, and really made me feel heard.”
— Cecilia Proskauer
“Ana can read us in deeper layers and guide us when we’re still navigating the unknown.”
— Filipa Patrício