WILD HAVEN
Personal Brand Exploration for an Herbalist Living Close to the Land
A slow, intentional study of nature, ritual, and old wisdom
The project
Wild Haven is a personal exploration — a brand I created to express a world I feel deeply connected to.
I imagined an herbalist living immersed in the woods, serving their local community quietly and intentionally. Someone rooted in plant knowledge, daily rituals, and the slow unfolding of seasons. A life shaped by sunrise and sunset, by harvest and rest.
This wasn’t built for a client. It was built as an invitation to explore what a brand could feel like when it’s fully devoted to nature, intuition, and old wisdom.
Our approach
With Wild Haven, I wanted to experiment freely.
The direction was:
꩜ Deeply connected to nature and its cycles;
꩜ Slightly witchy, but light and soothing rather than dark or dramatic;
꩜ Slow, intentional, and artistic;
꩜ Rooted in ancestral knowledge and herbal traditions;
꩜ Experimental in composition and typography;
꩜ Grounded in the feeling of living off the grid, yet serving the community.
The visual language leans into organic forms, earthy tones, and a sense of quiet ritual. It feels immersive — like stepping into a cabin filled with dried herbs, handwritten notes, and soft evening light.
Wild Haven is not a commercial case study. It’s a creative expression — a reminder that design can hold atmosphere, philosophy, and longing just as much as it holds strategy.
Brand & Website Design
For folks who bravely choose to lead their way.
WE'LL COLLABORATE TO:
꩜ Ground your vision in clarity.
꩜ Build a brand that is honest, grounded, intentional — that works for you.
꩜ Create a website where the right people feel it, immediately.
“We thought about the process of creating a brand in a way that we never had before.”
— Hayley & Zach
”I think this is what it’s like to have someone beside us who sees beyond what we are capable of seeing.”
— Ligia Silva
This is where your vision finds form, in ways words alone can’t explain.
Your creative companion, walking side-by-side
Olá, I’m Ana Luísa
I’ve learned that showing up for the messy, uncomfortable parts of work and life is where the interesting stuff lives — the part that actually matters.
I care about doing things our way, even when it goes against the rules, the blueprints, or what everyone else thinks makes sense. And honestly? It’s hard. I doubt myself all the time.
But that’s also why I care so much — because I know how real and raw it is to try anyway.
And that’s the place I want to create with you — honest, a little raw, and completely human.
“Ana was the first graphic designer I had worked with that had a strategy for my brand, asked some amazing questions, and really made me feel heard.”
— Cecilia Proskauer
“Ana can read us in deeper layers and guide us when we’re still navigating the unknown.”
— Filipa Patrício