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This where I share the emails I send — unedited, honest, and written in real time.
Thoughts about work, business, creativity, and the parts we’re usually still figuring out.
You can read along here before deciding if you want them in your inbox.
there was no champagne
I kept refreshing the page, half expecting confetti to fall from the ceiling, and instead sitting with the quiet that followed.
when I stopped giving my identity to my business
I thought I needed more discipline. What I actually needed was a clearer reason to care.
when honesty is quietly labeled as incapacity
We say we want honesty. But when it shows up messy and unresolved, we get uncomfortable. I’m realising I’ve been part of that too.
january is kicking my butt, and I couldn't be more done with winter!
Week four of the year and I’ve already been humbled. So much planning, so many spreadsheets… and then January decided to laugh in my face.
the hardest way to learn… is *your own*
I’m learning that “doing it my way” isn’t a bold, confident leap. It’s catching myself performing… and trying again.
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We connect through vulnerable sharing of work, business, creativity, and the parts we’re usually still figuring out.
Your creative companion, walking side-by-side
Olá, I’m Ana Luísa
I’ve learned that showing up for the messy, uncomfortable parts of work and life is where the interesting stuff lives — the part that actually matters.
I care about doing things our way, even when it goes against the rules, the blueprints, or what everyone else thinks makes sense. And honestly? It’s hard. I doubt myself all the time.
But that’s also why I care so much — because I know how real and raw it is to try anyway.
And that’s the place I want to create with you — honest, a little raw, and completely human.
“Ana was the first graphic designer I had worked with that had a strategy for my brand, asked some amazing questions, and really made me feel heard.”
— Cecilia Proskauer
“Ana can read us in deeper layers and guide us when we’re still navigating the unknown.”
— Filipa Patrício
Brand & Website Design
For folks who bravely choose to lead their way.
WE'LL COLLABORATE TO:
꩜ Ground your vision in clarity.
꩜ Build a brand that is honest, grounded, intentional — that works for you.
꩜ Create a website where the right people feel it, immediately.
“We thought about the process of creating a brand in a way that we never had before.”
— Hayley & Zach
”I think this is what it’s like to have someone beside us who sees beyond what we are capable of seeing.”
— Ligia Silva